10 reasons to book direct

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We appreciate that you have a choice about who to make your booking with.

You may have found us on a website such as Booking.com or Expedia, but we can guarantee you that you’ll be getting the best value by booking directly with us, here on this website. Or by speaking to one of our reservations team.

Our Price Match Guarantee ensures that you’ll get the best price. And we’d love to give you the best experience too by looking after you every step of the way. This is only possible when you book direct.

Why book direct?

Price Match Guarantee

PRICE MATCH GUARANTEE

If you find a lower price somewhere else within 24 hours we’ll match it.

Learn about our Price Match Guarantee

10% off food

10% OFF IN OUR RESTAURANT

Enjoy 10% off your food bill in Sapori Restaurant if you dine with us during your stay. Excludes drinks, available on one meal per stay.

Support local

SUPPORT LOCAL

By booking directly with us, you’ll be supporting a local UK business rather than giving your money to a large, global corporation.

Fully flexible

FULLY FLEXIBLE

You can amend or cancel flexible bookings up to 9am the day before your arrival FREE of charge for all stays in 2021 (for stays in 2022 it’s two days in advance).

Personalised service

PERSONALISED SERVICE

Our team is just a phone call or email away, 24 hours a day. You’ll be able to speak to a team member on site regarding your booking, rather than being directed to a middleman in a call centre if you book with someone else.

Special offers

EXCLUSIVE OFFERS & DISCOUNTS

Our website has exclusive offers and special package deals that you won’t find anywhere else.

View special offers

No hidden charges

NO HIDDEN CHARGES

We make it clear how much your room will cost. The price you choose is the price you pay, there are no surprises or hidden charges.

Cut out the middleman

CUT OUT THE MIDDLEMAN

Booking with an external website adds an extra layer of complexity to your booking. Keep it simple and come direct.

Up to date information

UP TO DATE INFORMATION

Our website is guaranteed to contain all of the most up to date information and photographs.

Secure booking

SECURE & SAFE BOOKING

All of our booking systems are fully secure and your details are never shared with any third parties without your consent.

LET US TAKE CARE OF EVERYTHING

We hope that you will choose Atlantic Hotel Chelmsford for your next stay. Learn more about our comfortable rooms, Sapori Restaurant and gym.

And if there’s anything that you would like further information about, please don’t hesitate to get in touch. We look forward to welcoming you soon.

Book now


HOW TO FIND US

Best Western Atlantic Hotel
New Street, Chelmsford
Essex, CM1 1PP

We’re just a 10 minute walk from Chelmsford city centre with plenty of FREE parking available on site.

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